playbook

How to Build an Automated Welcome Flow That Converts First-Time Shoppers into Repeat Buyers Table of Contents Introduction Why Welcome Flows Matter in Ecommerce Anatomy of a High-Converting Welcome Flow Step-by-Step: How to Build Your Own Welcome Flow Real-World Examples That Work Common Mistakes to Avoid Tools to Automate Your Welcome Flow Conclusion & Call to Action FAQ Introduction: The First Impression That Sells Did you know that welcome emails have an average open rate of over 60% ? That’s more than double the average for most email campaigns. But here's the real kicker — most ecommerce brands completely waste this golden opportunity. If your welcome flow is just one boring email with a discount code... you're leaving serious money on the table. In this post, we’re going to show you how to turn that first hello into a profitable customer journey . We’ll break down proven tactics, smart automations, and real-world examples to help y...

The 2025 Ecommerce Marketing Stack: What You Actually Need (And What to Ditch) Introduction Feeling overwhelmed by tools? You’re not alone. In 2025, ecommerce founders are bombarded with software promising to “scale faster,” “automate everything,” and “10x conversions.” But here’s the truth: most of it is noise. Whether you're a scrappy DTC founder, a solo marketer, or a lean ecommerce team — you don’t need a bloated toolset. You need a focused, effective stack that supports real growth without draining your budget or brainpower. This playbook post breaks down: The essentials you truly need What tools to ditch in 2025 Lean, smart alternatives (plus automations!) Let’s declutter your stack. Table of Contents The Foundation: Tools You 100% Need Optional but Powerful: Tools That Scale with You The Tools to Ditch (For Real This Time) Automations That Save You Hours & Boost Revenue Sample Lean Tech Stacks for Different Business Types Conclusion...